About Us - Unstringentlyzx

Our Story

Unstringentlyzx was founded in 2015 by a group of seasoned business consultants who recognized a critical gap in the market: while large corporations had access to comprehensive consulting services, microbusinesses were often left to navigate complex challenges alone or with fragmented support.

Our journey began in a small office space in downtown St. John's with just three consultants and a shared vision to democratize business expertise. The name "Unstringentlyzx" - though unconventional - was chosen to represent our flexible, non-rigid approach to business consulting that breaks free from traditional constraints.

Over the first two years, we focused primarily on business process optimization and accounting services for local entrepreneurs. By 2017, responding to growing client needs, we expanded our offerings to include website development and digital marketing solutions, becoming one of the first firms in Newfoundland to offer truly integrated business and digital consulting specifically tailored for microbusinesses.

A key milestone in our evolution came in 2019 with the development of our proprietary "First Profit Framework" - a structured methodology designed to guide new businesses toward profitability in the shortest possible timeframe. This innovative approach has since helped dozens of local businesses achieve financial stability and sustainable growth.

Today, our team has grown to include specialists across diverse fields, from tax optimization to user experience design, allowing us to provide truly comprehensive support to entrepreneurs at every stage of their business journey. Our commitment to making professional consulting accessible to even the smallest businesses remains at the heart of everything we do.

Our Mission & Values

At Unstringentlyzx, our mission is to empower microbusinesses with the tools, knowledge, and support they need to thrive in today's competitive marketplace. We believe that small businesses are the backbone of local economies, and by helping them succeed, we contribute to vibrant, sustainable communities.

Accessibility

We are committed to making professional business expertise accessible to even the smallest enterprises. We've developed flexible engagement models and tiered service offerings that accommodate various budget constraints without compromising quality.

Practicality

We focus on practical, actionable solutions rather than theoretical frameworks. Every recommendation we make is designed to be implemented immediately and to deliver tangible results for our clients' businesses.

Integration

We believe in holistic approaches that consider how different aspects of a business interact. Our integrated consulting model ensures that improvements in one area (such as operations) support and enhance other areas (such as marketing).

Innovation

We constantly explore new methodologies, technologies, and approaches that can benefit microbusinesses. We're not afraid to challenge conventional wisdom when it doesn't serve the unique needs of our clients.

Meet Our Team

Our diverse team of experts brings decades of combined experience across various industries and disciplines. Each member is passionate about helping small businesses succeed and brings unique insights to every client engagement.

Eleanor Mackenzie

Founder & CEO

With over 15 years of experience in business strategy and operations, Eleanor founded Unstringentlyzx to help microbusinesses access the same level of expertise as larger corporations. She holds an MBA from Memorial University and previously worked as a management consultant for international firms.

Marcus Chen

Financial Strategy Director

Marcus specializes in small business taxation and financial optimization. With a background in both accounting and business development, he helps clients navigate financial complexities while maximizing profitability. He's a CPA with additional certification in small business advisory.

Zara Hendricks

Digital Solutions Lead

Zara bridges the gap between business objectives and digital implementation. With expertise in website development, e-commerce, and digital marketing, she helps microbusinesses establish effective online presences that drive growth. She holds degrees in both Computer Science and Marketing.

Theo Patel

Operations & Process Specialist

Theo excels at streamlining business operations and implementing efficient processes that scale with growth. His background in both manufacturing and service industries gives him unique insights into operational challenges across diverse sectors. He's certified in Lean Six Sigma and business process management.

Our Achievements & Approach

Over the years, we've helped hundreds of microbusinesses throughout Newfoundland and Labrador establish strong foundations, optimize their operations, and achieve sustainable growth. Here's what sets our approach apart:

1

First Profit Framework

Our proprietary methodology has helped 87% of our startup clients achieve profitability within their first year - significantly above the industry average. This structured approach identifies critical focus areas and eliminates non-essential activities to accelerate the path to positive cash flow.
2

Integrated Service Model

Unlike traditional consultants who focus on isolated business aspects, our integrated approach ensures all elements of your business work in harmony. This holistic methodology has proven to deliver 40% better results compared to fragmented consulting approaches.
3

Digital Transformation Success

We've successfully guided over 150 traditional small businesses through digital transformations, resulting in an average revenue increase of 32% within the first year after implementation. Our approach focuses on practical, cost-effective solutions tailored to microbusiness needs.
4

Tax Optimization Results

Our specialized tax strategies for microbusinesses have saved our clients an average of $3,200 annually through legitimate deductions and credits that are often overlooked. We focus on sustainable, compliant approaches that minimize audit risk while maximizing savings.
5

Award-Winning Service

We're honored to have received recognition from the St. John's Chamber of Commerce, the Canadian Association of Management Consultants, and the Newfoundland Business Coalition for our innovative approaches and commitment to the local business ecosystem.
6

Community Impact

Through our pro bono initiative, we've provided essential guidance to over 30 struggling small businesses during economic downturns, helping preserve local jobs and services. We remain committed to supporting the vibrancy of our local business community.

What Our Clients Say

Don't just take our word for it - hear directly from the microbusiness owners we've had the privilege to work with:

Working with Unstringentlyzx transformed my boutique retail business. Their comprehensive approach addressed everything from our inventory management to our digital marketing strategy. Within six months, we saw a 47% increase in sales and dramatically improved our cash flow situation. What impressed me most was how they tailored enterprise-level solutions to fit my small business budget and needs.

Sarah Donovan

Harbor Boutique

As a solo consultant starting my practice, I was overwhelmed by the business aspects of running my own firm. The team at Unstringentlyzx guided me through setting up efficient systems, creating service packages, and implementing a marketing strategy that resonated with my target clients. Their 'First Profit Framework' helped me become profitable within three months, far sooner than I expected. They truly understand the unique challenges of microbusinesses.

Michael Thornhill

Thornhill Energy Consulting

The digital transformation support from Unstringentlyzx was exactly what our family restaurant needed to survive in today's market. They helped us implement online ordering, redesign our website, and establish effective social media strategies. Their approach was practical and considerate of our limited technical experience. The best part? Their tax optimization strategies saved us enough to cover the cost of their services within the first year!

Amelia Rodriguez

Seafront Family Restaurant

Ready to Transform Your Microbusiness?

Whether you're just starting out or looking to take your established microbusiness to the next level, our team is ready to help. Let's work together to create practical, effective solutions tailored to your unique needs and goals.

Contact Us Today Explore Our Services